Our Mission
Tough Draw exists to honor the Western way of life through authentic storytelling and real relationships. What started as a film vision has grown into a full-service creative and sports agency built to elevate athletes, brands, and events that keep Western culture moving forward.
At the core, we’re storytellers, powered by relationships, shaped by rodeo, and rooted in film. Whether it’s a brand campaign, an athlete partnership, a podcast episode, or a live event, the mission stays the same: tell real stories and create real opportunity.
The Brands
Built to tell the Western story across every platform.
What We Do
ALL PRODUCTS
Media Mentions & Press
Lane: Life, Legend, Lgeacy, explores those relationships and others to give a more robust perspective on Lane not only as a modern folk hero but as a human, too.
Though the original footage and photography are outstanding, the true power of the documentary lies in the incredibly intimate and vulnerable interviews.
A packed house Sunday night in Atoka at Reba's Place as friends and family gathered to honor Lane Frost for a VIP screening of his documentary.
For those who only know the 8 seconds side of the story, this is the real story... a tribute to what Lane's life and career did for his friends, family, and generations of bull riders that are still trying to be like him. - Tuff Hedeman
Now, nearly 35 years after Lane's final ride, the legend of that cowboy from Oklahoma-- one of the greatest of all time-- carries on to a new generation.
He (Brad Hughes) and his co-director, James Trawick, created the documentary so people could hear his story through those who were closest to Lane.
Lane Frost, a name infamous with rodeo history, left an indelible mark on the world of bull riding.
Centered around the life of Lane Frost, a bull rider champion and a cowboy legend who left a legacy on the sport of rodeo and western culture in several different ways.
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Basically, what it does is combine the details of his life, the legend he became, and the legacy he left behind. There's a heartwarming story where you'll get to learn all about his story and how it happened.
The legacy of hard work and redemption that one fan found compelling-she drove 13 hours to see the documentary.
A packed house Sunday night in Atoka at Reba's Place as friends and family gathered to honor Lane Frost for a VIP screening of his documentary.
For those who only know the 8 seconds side of the story, this is the real story... a tribute to what Lane's life and career did for his friends, family, and generations of bull riders that are still trying to be like him. - Tuff Hedeman
Now, nearly 35 years after Lane's final ride, the legend of that cowboy from Oklahoma-- one of the greatest of all time-- carries on to a new generation.
He (Brad Hughes) and his co-director, James Trawick, created the documentary so people could hear his story through those who were closest to Lane.
Lane Frost, a name infamous with rodeo history, left an indelible mark on the world of bull riding.
Centered around the life of Lane Frost, a bull rider champion and a cowboy legend who left a legacy on the sport of rodeo and western culture in several different ways.
Basically, what it does is combine the details of his life, the legend he became, and the legacy he left behind. There's a heartwarming story where you'll get to learn all about his story and how it happened.
The legacy of hard work and redemption that one fan found compelling-she drove 13 hours to see the documentary.
Lane: Life, Legend, Lgeacy, explores those relationships and others to give a more robust perspective on Lane not only as a modern folk hero but as a human, too.
Though the original footage and photography are outstanding, the true power of the documentary lies in the incredibly intimate and vulnerable interviews.
For those who only know the 8 seconds side of the story, this is the real story... a tribute to what Lane's life and career did for his friends, family, and generations of bull riders that are still trying to be like him. - Tuff Hedeman
Now, nearly 35 years after Lane's final ride, the legend of that cowboy from Oklahoma-- one of the greatest of all time-- carries on to a new generation.
He (Brad Hughes) and his co-director, James Trawick, created the documentary so people could hear his story through those who were closest to Lane.
Lane Frost, a name infamous with rodeo history, left an indelible mark on the world of bull riding.
Centered around the life of Lane Frost, a bull rider champion and a cowboy legend who left a legacy on the sport of rodeo and western culture in several different ways.
Basically, what it does is combine the details of his life, the legend he became, and the legacy he left behind. There's a heartwarming story where you'll get to learn all about his story and how it happened.
The legacy of hard work and redemption that one fan found compelling-she drove 13 hours to see the documentary.
Lane: Life, Legend, Lgeacy, explores those relationships and others to give a more robust perspective on Lane not only as a modern folk hero but as a human, too.
Though the original footage and photography are outstanding, the true power of the documentary lies in the incredibly intimate and vulnerable interviews.
A packed house Sunday night in Atoka at Reba's Place as friends and family gathered to honor Lane Frost for a VIP screening of his documentary.
From OUR CLIENTS
“Working with Brad and the team at Tough Draw has been a game changer for our business. From day one, they took charge of our marketing program, designed a clean and professional new website, and developed a social media strategy that has already made a significant impact. What really sets Brad apart is his sense of urgency and responsiveness. He gets back to us quickly, provides clear explanations, and breaks down how social media truly fits into today’s business environment. His guidance is always practical, timely, and full of value. We are extremely pleased with the results so far and highly recommend Brad and the Tough Draw team to any business looking to elevate their marketing.”
-Andy Craven National Sales Director-Elite Petroleum Technologies
"Brad and the team at Tough Draw are the best in the business. True pros! We’ve worked with them almost a decade, they’re a part of the family. Creativity you just can’t find anywhere else. Easy to work and collaborate with. If you’ve got an idea they’ll turn it into a dream project, that will lead the way in setting your brand apart from all the rest!"
-Kimberly Brian, Director of Marketing & Media - Mile0Fest
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